FAQ

What does S&K Advisory do? What services do you provide?

S&K Advisory helps organisations influence stakeholders to meet business objectives through strategic and practical investor relations, corporate affairs and strategic communications services.

In practice, this means helping organisations effectively engage with investors, analysts, employees, communities, government, industry and other stakeholders.

Our services include corporate affairs or investor relations strategy development, corporate positioning and messaging, stakeholder mapping and engagement, financial and sustainability reporting, issues preparedness, internal communication, media relations and advocacy.

We also provide hands-on project support and advice on systems, processes, policies, resourcing and structure.

Who does S&K Advisory work with?

We work with ASX-listed companies and other organisations preparing for – or in the middle of – significant change, companies preparing for reporting or market engagement, and teams that need efficient senior investor relations or corporate affairs capability without growing their in-house function.

We typically work with CEOs, CFOs, General Manager – Investor Relations, General Manager – Corporate Affairs, General Manager – Communications or other similar senior-level roles.

How is S&K Advisory different from other advisory firms or agencies?

We are both strategic and practical. S&K – Sarah and Ksenya – bring senior-level experience while also doing the work, from strategy development to project delivery.

A strong connection between investor relations and corporate affairs helps you work efficiently and effectively and supports internal alignment, and we have the combined skills to bring efficiencies to your organisation.

Our focus is on business outcomes, as well as helping you articulate how your role supports wider company objectives.

How does S&K Advisory work with clients?

S&K Advisory works in a pragmatic, commercially focused and collaborative way.

We can work alongside internal teams, external advisors and business leaders to provide strategic advice, practical delivery and project support. Our approach is designed to help clients focus on what matters, connect the right stakeholders and achieve practical outcomes.

Does S&K Advisory only provide strategy, or can you help with execution?

We do both.

S&K Advisory provides strategic advice and practical execution. We can help develop the approach, build the plan, draft materials, coordinate internal and external contributors and provide hands-on execution and project management support where needed.

Can S&K Advisory help establish an investor relations or corporate affairs function?

Yes, we can help you build a new investor relations or corporate affairs function.

We can help you to:

• Set up a structure, write job descriptions or clarify roles and responsibilities
• Establish policies, systems and processes
• Develop the strategy for your new function
• Create core communication materials to support effective engagement.

Can S&K Advisory help me write or refresh my Annual Report?

Yes. Whether you need a light-touch review, support coordinating internal teams, competitor benchmarking, a wholesale refresh or full annual report writing, we can help.

Can S&K Advisory help with financial and sustainability reporting?

Yes. S&K Advisory can support financial and sustainability reporting, including reporting strategy, messaging, content development, project coordination and alignment between corporate affairs, investor relations, finance, sustainability and other internal teams.

We can help make your reporting clear, consistent and connected to your organisation’s narrative, stakeholder expectations and business objectives.

Can S&K Advisory help with corporate positioning and messaging?

Yes. S&K Advisory helps organisations develop clear corporate positioning, messaging and narratives that support stakeholder understanding and confidence.

We do this by understanding and refining the corporate story and investment proposition and developing material to help you consistently apply your messages across communication channels and audiences.

Can S&K Advisory help during reporting season or other busy periods?

Yes. We can provide an extra pair of senior hands during key periods such as results, annual reporting, sustainability reporting, investor engagement, capital markets activity, corporate positioning projects or heightened stakeholder scrutiny.

We can support planning, drafting, review, project management, stakeholder materials and coordination across internal teams and external advisors.

Can S&K Advisory help with issues preparedness and reputation protection?

Yes. S&K Advisory helps organisations prepare for issues that may affect reputation, stakeholder confidence or business objectives.

We do this by identifying risks, developing messaging, preparing materials, clarifying escalation processes, aligning internal teams, and ensuring communication is practical, coordinated and addresses stakeholder concerns and objectives.

Can S&K Advisory help with me with design or digital projects? Can you help me refresh my website?

We can develop your website framework and content. While we don’t provide design services directly, we collaborate with trusted partners who can deliver websites, video content and other creative projects.

Does S&K Advisory provide media relations support?

Yes. We can help you develop a strategy, develop messages and materials, pitch stories and work with journalists, and ensure you maximise any media coverage achieved.

Does S&K Advisory provide advocacy, government and industry engagement support?

Yes. We can support your advocacy efforts to ensure a coordinated approach across all stakeholders.

Who leads S&K Advisory?

S&K Advisory is led by Sarah McNally and Ksenya Belooussova.

Sarah is an investor relations expert with 20+ years’ experience across large and small-cap domestic and international listed companies, including industrial materials, natural resources and energy. She is a CPA-qualified accountant with commercial, stakeholder engagement and project management experience.

Ksenya is a corporate affairs expert with 15+ years’ in-house and agency experience across industry and government. She works with internal teams and external partners to develop corporate affairs strategies, capabilities, systems and processes.

When should an organisation contact S&K Advisory?

An organisation should contact S&K Advisory when it needs senior investor relations, corporate affairs or stakeholder communication support.

Common triggers include establishing or improving an investor relations or corporate affairs function, preparing for reporting season, refining corporate positioning, improving financial or sustainability communication, preparing for issues, strengthening stakeholder relationships, or needing experienced support during a busy period.

How can I contact S&K Advisory?

You can contact S&K Advisory by emailing [email protected] or giving us a call: Sarah +61 477 999 238 or Ksenya +61 415 099 055.